Pure Incentives are the best way to encourage your dog’s training, or simply give him or her a treat.

Pure Incentives are available in Lamb & Rosemary and Fish & Parsley varieties, and have been developed in association with professional dog trainers to ensure that they provide the kind of ‘high reward’ needed to make training really effective. Freeze-dried for convenience, and supplied in a 25g re-sealable pot for long-lasting freshness, the treats are suitable for dogs and puppies of all ages.

Like all other James Wellbeloved foods, Pure Incentives contain no added artificial additives, colours, flavours or preservatives, and are naturally hypo-allergenic.

Ingredients and analysis

For a full ingredients list, analysis and pack sizes visit the relevant variant in the left hand menu bar.

Feeding guidelines

James Wellbeloved Pure Incentives can be given as a reward during training or an occasional treat at any time of the day.